IamCasa x Candiani – The Denim Watch Pouch Designed by Andrea Casalegno
Not all pouches are created equal. This one tells a story.
Born from the meeting of two worlds—haute horlogerie and heritage denim—this piece is a love letter to craftsmanship, designed by Andrea Casalegno, founder of IamCasa and voice of refined watch culture.
The fabric? Not just denim. It's Candiani selvedge—woven just outside Milan by the most prestigious denim mill in the world. The details? A copper button stamped Candiani Custom, selvedge edge proudly displayed on the closure, and a leather cushion made from a real jeans waistband patch—engraved with the IamCasa logo.
It holds any timepiece with the nonchalance of those who know the value of discretion. No zippers, no velcro—just quiet, tactile luxury.
Made in ultra-limited numbers, this is not an accessory. It’s an attitude. For those who understand that storing a watch is not a practicality, but a ritual. And that true elegance always travels light
